In 1989 Guy Kawasaki published his book, The Macintosh Way documenting the trials and tribulations of his time at Apple trying to make the Mac a viable alternative to the IBM PC. We have a copy in the Booknook in the Reference section.
It's hard to believe it now with Apple the most profitable company in the history of the world, having sold 243 million iOS devices and 19 million Macintosh computers in 2014, but life at Apple wasn't always so sweet and delicious. Back when the Mac was born, Apple was struggling to stay alive and some were quoted as saying that "it is all over but the crying." Guy was a real believer in the Macintosh, the first computer evangelist and inventor of the term The Art Of Guerilla Management. Guy is still very active and vocal about his passions. Come pick up this book and learn about the early days at Apple. Just $1!
It's hard to believe it now with Apple the most profitable company in the history of the world, having sold 243 million iOS devices and 19 million Macintosh computers in 2014, but life at Apple wasn't always so sweet and delicious. Back when the Mac was born, Apple was struggling to stay alive and some were quoted as saying that "it is all over but the crying." Guy was a real believer in the Macintosh, the first computer evangelist and inventor of the term The Art Of Guerilla Management. Guy is still very active and vocal about his passions. Come pick up this book and learn about the early days at Apple. Just $1!
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